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Direct Marketing (DM)
Direct Marketing is one of the most effective tools to target
a specific audience, reaching consumers directly and on a one-to-one
basis. Therefore, we strategize on how best to personalize and
customize the communications to directly reflect the consumer's
interests or needs.
Our services include:
Types of Direct Marketing Services
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Email Marketing |
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Fax Barodcast and Fax Marketing |
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Tele-marketing |
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Mail Drop and Direct Mail |
Consultancy
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Analysis of individual market segments |
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Target segmentation and identification
of key purchasing decision makers |
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DM strategy formulation |
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Advice on DM campaigns in line with
the existing formulated strategy |
Campaign Management
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Budget formation |
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Timeline development |
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Formulation of tactical plans &
schedule |
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DM communication tools/design in
a variety of forms such as direct mail, telemarketing,
letter shopping and direct response techniques |
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Design and production of DM materials
& collateral |
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Implementation & management
of DM campaigns and projects |
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Project follow up and evaluation |
Support Services
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Creative design, copywriting and
proof-reading of DM collateral and materials |
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Translation services in English,
Simplified Chinese, Traditional Chinese, Bahasa Malaysia,
Spanish, Portugese, French, Japanese, Thai, Arabic,
Indonesian |
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Database consolidation and management |
Invitations & Database
Management |
